Email Strategy & Planning​

Email marketing is one of the most powerful tools to build relationships, increase engagement, and drive revenue. However, the key to a successful campaign is a well-crafted strategy that aligns with your brand’s goals and audience needs. Our Email Strategy & Planning service at Hiig Media delivers a personalised approach to optimise every part of your email marketing, from planning to execution, helping you convert subscribers into loyal customers.

Here’s what our Email Strategy & Planning service includes:

Comprehensive Audience Analysis

We begin by understanding your audience deeply—who they are, what they need, and how they interact with your brand. Through detailed research and data analysis, we create audience personas that guide the messaging and tone of your emails to ensure relevance and engagement. This foundation ensures that every email is crafted with your ideal customer in mind.

Email Goals & KPI Alignment

A strong email strategy is rooted in clear goals. We work with you to define precise objectives, such as increasing open rates, boosting click-through rates, or enhancing customer retention. We then identify Key Performance Indicators (KPIs) that will measure the success of your campaigns, allowing you to track your progress and see tangible results over time.

Content Strategy & Calendar

Great content is at the heart of effective email marketing. Our team designs a tailored content strategy that focuses on delivering value with each email. We’ll build a content calendar that covers your campaign needs, including newsletters, product launches, event announcements, and seasonal promotions. This calendar provides a structured plan, ensuring you stay consistent in your communication with subscribers.

Personalisation & Segmentation

Effective email marketing goes beyond a “one-size-fits-all” approach. Using advanced segmentation techniques, we help you divide your audience into relevant groups based on factors like purchase history, demographics, and engagement levels. This allows us to craft highly targeted, personalised messages for each segment, increasing the likelihood of engagement and conversion.

Automated Email Workflows

Save time and maximise results with automated workflows that nurture your leads without constant manual input. We design custom email sequences for various scenarios, such as welcome series, abandoned cart reminders, post-purchase follow-ups, and re-engagement campaigns. These workflows are designed to guide your subscribers through a seamless customer journey, keeping them engaged and ready to take action.

A/B Testing & Optimisation

Optimising your campaigns is essential to refining your approach and improving results. Our team sets up regular A/B tests to identify the most effective subject lines, content formats, CTAs, and send times. By analysing the performance of these variables, we ensure each email is fully optimised to capture attention and drive action.

Reporting & Insights

Understanding the impact of your email campaigns is crucial to ongoing success. We provide in-depth reporting on key metrics like open rates, click-through rates, conversions, and unsubscribe rates. Our team also provides actionable insights based on these reports, helping you continuously refine and improve your email strategy.

Duration of Delivery

Our Email Strategy & Planning service typically takes 2-4 weeks to develop, depending on the complexity of your needs and the size of your audience. This includes time for in-depth research, strategy formulation, and the setup of your first campaigns. After the initial setup, we can provide ongoing support and optimisation as needed.

Why Choose Hiig Media?

Our approach is tailored to your business, combining best practices with innovative strategies that set your brand apart. With Hiig Media, you’ll gain a solid email marketing foundation that empowers you to connect with your audience, nurture leads, and drive long-term growth.

Invest in a strategy that makes every email count. With our Email Strategy & Planning service, your brand is equipped to engage meaningfully with every subscriber, building relationships that convert into loyal customers.