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Struggling to create daily content? Get no engagement after posting a lengthy blog or guide? Don’t worry, you’re not the only one. But there’s a solution: Twitter threads.
Even though they seem short-lived, Twitter threads can give your old content new life. They reach more people and keep them hooked. So, let’s move beyond the 280-character limit and shake up the Twitter world!
Why Choose Twitter Threads?
Learn in Small Pieces:
In our busy times, people can’t focus for long. Lengthy content might be hard to digest with information overload. But Twitter threads simplify complex topics. They make it easy for everyone to understand, even in a hurry.
Also, threads make interaction fun:
Start chats: Ask questions, get responses, and chat live with your followers.
Keep interest alive: Release information one tweet at a time and keep them waiting for more.
Get shared more: When threads are interesting, people want to share them with others.
Moving from Long Articles to Twitter Chats: The Changeover Path:
Recycling doesn’t mean copying your post into tweets. To make your audience go ‘wow’, follow these steps:
- Find Top Content for Reuse:
- Select content that –
Has lasting appeal: Pick subjects that stay important to your audience, regardless of current trends. - Does well: Use analytics to spot content with lots of interaction (likes, shares, comments).
- Breaks down easily: Is the main idea simple to divide into small, easy-to-understand parts
2. Construct Your Storyline:
Create a storyline within the tweet limit. Each tweet must:
- Grab attention: Open with a compelling question, statement, or fascinating fact.
- Provide usefulness: Offer clear lessons learned, practical advice, or informative data.
- Create suspense: Conclude with a suspenseful note or hint for the next tweet.
3. Customise for Twitter Users:
Keep in mind, you’re talking to the Twitter community:
- Use visuals: Add pictures, GIFs, or even brief videos to attract attention.
- Use hashtags: Investigate suitable hashtags to get more visibility.
- Interact with your audience: React to feedback, answer inquiries, and join conversations.
4. Broadcast Your Twitter Thread:
Don’t let your work fade into the ‘Twittersphere’!
- Publicize your thread: Post a preview tweet with a link to the first tweet.
- Cross-promote: Share your thread on diverse social platforms, your website, and emailing list.
- Pin the first tweet: Make your thread easily available on your profile.
- Engage with other thought leaders or business owners in your industry/space.
- Reply tweet responses
- Don’t be in a hurry to be famous. Remember quality over quantity.
Guidance from Twitter Thread Experts:
Ready to spark your Twitter innovation? Here are some good examples:
Neil deGrasse Tyson: He investigates science topics in interesting threads (@neiltyson).
Seth Godin: Offers marketing knowledge in small, manageable parts (@sethgodin).
Yuval Noah Harari: Puts complicated thoughts from his books into Twitter threads (@harari_yuval).
Don’t forget, repurposing content is continuous. Keep testing, evaluate outcomes, and modify your strategies. Tap into the potential of Twitter threads and see your content soar!
Extra Tips:
Arrange your thread early: Tools like Buffer or Hootsuite can be used to post your threads over time. Consider a thread-making tool: Look into tools like Threadcreator or Tweet Hunter to make your work easier.
Hold contests or giveaways in your thread: This can boost interaction and involvement.
With this understandings and some creativity, your lengthy content can become compelling Twitter threads.
This helps to extend your outreach, connect with your followers, and maximize your content’s worth.
So, start tweeting and let’s #TweetstormItUp!