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We all know content creation can seem like an endless hunt for the next big thing. You invest hard work into a blog, infographic, or video, only to see it blend into the internet, its value underused. But, there’s a less-acknowledged tool in your content toolkit: content repurposing.
Think about it: would you discard usable ingredients? No, you’d create new tasty meals from them. That’s the crux of content repurposing – reconfiguring your existing content to make it fresh via different formats and platforms.
It’s not merely extending your content’s lifespan; it’s about opening up to fresh audiences, enhancing engagement, and ultimately, yielding more return on your content creation endeavours.
Ready to master repurposing? Button up, content creators and business owners, welcome to content repurposing basics:
Step 1: Find Your Valuable Content
Not every piece of content holds the same worth. Before starting your reinvention process, highlight those with greater promise.
Consider these vital traits:
- Evergreen subjects: Topics that stay valid disregarding mainstream tendencies, like “SEO methods” or “tips for better time management.”
- Best-performing content: Check your analytics for items with robust engagement (likes, shares, comments).
- Flexibility: Examine the content’s basic message and formation. Is it simple to adjust to varied formats?
Step 2: Pick Your Content Reuse Spot
Next, you get to choose where to present your updated content. There’s a world of choices, but here are some common ones:
- Social media: Break down blog entries into small pieces, pictures, or trailer videos on platforms like Twitter, Instagram, or Facebook.
- Presentations: Make engaging slides from larger content for webinars, workshops, or client meetings.
- Ebooks and guides: Merge similar blog entries or content chains into downloadable materials with extra perks.
- Infographics and visuals: Simplify hard data or procedures into captivating pictures for easier understanding.
- Podcasts and audios: Change written content into interesting audio episodes or brief clips on platforms like Spotify or Apple Podcasts.
- Video and live streams: Reproduce content into explanatory videos, interviews, or live Questions & Answers.
Step 3: Prepare Your Content Change Magic
Merely copying and pasting won’t work. Each type has its own strong points and restrictions. Here are ways to fit your content for each platform:
- For social media: Pick catchy titles, pictures, and brief messages that attract in a bustling environment.
- For presentations: Maintain visually attractive, brief, and interactive with necessary data and narration elements.
- For ebooks and guides: Give more value such as checklists, templates, or exclusive knowledge not found in the original content.
- For infographics and visuals: Concentrate on clarity, simplicity, and use data visualization properly to tell your story.
- For podcasts and audio: Place intro/outro music, sound effects, and a chatty tone to improve the hearing experience.
- For videos and live streams: Use visuals, animations, and a lively presentation mode to keep viewers interested.
Step 4: Launch Your Adapted Content
Don’t let your adapted content just sit idle! Here are some tactics to increase its visibility:
- Broadcast it on your webpage and social networks: Leverage various channels and formats for additional publicity of your renewed content.
- Reach out to your existing followers: Notify your subscribers with news about fresh and captivating methods to receive your content.
- Post infographics and visuals on applicable websites and forums.
- Consider pay per view promotional models for broadening visibility on particular platforms.
Step 5: Evaluate and Improve for Success
Content adaptation isn’t a hit and run game. Monitor its performance across varied platforms with analytics tools. Evaluate what’s working with your audience and accordingly adjust your strategy.
Extra Tip: The Process of Repurposing isn’t Limited to Just Creating
Don’t forget, repurposing goes beyond just creating. Stimulate audience engagement by raising questions, replying to feedback, and initiating discussions surrounding your revamped content.
See our content repurposing service
Content repurposing is not a wizardry but a potent tool at your disposal as a business owner. By spotting worthy content, selecting apt formats, and tailoring your plan per platform, you can extract maximum benefit from your efforts, reach fresh viewers, and power your content marketing endeavours.
Off you go to repurpose content now!