Transformed brand identity leading to a 60% increase in lead generation.
More Techies, a platform dedicated to helping non-tech professionals transition into tech roles, faced a significant challenge with its brand identity. Their messaging and visuals lacked the cohesive appeal needed to resonate with their target audience—individuals seeking a clear, accessible pathway into the tech industry.
- Lead Generation
- June 4, 2023
- More Techies
- www.flash.com
The challenge
- Their brand presence was fragmented and failed to communicate the unique value they provided.
- Lead generation efforts were underperforming, with potential leads not converting due to unclear messaging and inconsistent design.
- They needed a strong digital presence to stand out in a competitive market and attract the right audience.
Objective
- Redefine the brand identity to reflect More Techies’ mission and values authentically.
- Develop a cohesive and compelling brand story to resonate with their target audience.
- Optimise their digital assets to drive higher lead conversion rates.
- Increase overall lead generation by at least 50% within three months of implementation.
The strategy
Hiig Media collaborated with More Techies to overhaul their brand identity and lead generation strategy. Here’s how we did it:
Brilliant work! I am very proud of the results delivered and I look forward to the winning future.
Other works
What our clients said
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